The Frendly Gathering originated as a way to bring frends from all over the world to one place to share a deep love for music, snowboarding and the outdoors. Historically we used our sport and collective ethos to unite a diverse group of athletes. Within just a few years it became clear that we were meant to share this Frendly movement with people around the world. What started as a 250 person mini-gathering put on by The Frends Crew, has now evolved into a three-day grassroots music festival and a dream come true for us.
In 2014, we are dreaming up our fifth annual Frendly Gathering, and the adventure has just begun.
In 2014, the support of the Frendly Crew has grown from just a few, to 100 core staff and frendly volunteers. It has gone from a small camping trip get together to a full blown dream come true for Jack, Danny, and the rest of the Frendly crew. The audience has grown to 4,000 people, and the Frendly crew is now focused on improving the quality of experience for festival-goers as well as improving the sustainability aspect. For more info, please visit frendlygathering.com and for history of the Frendly Gathering, keep scrolling down!
2013 was the biggest production and turn out yet and the week leading up to it was nothing but rain, thunder and lighting in the forecast. Sure enough, the rain came down and the Timber Ridge soil turned to thick mud. Did this slow down the happy, frendly, Vermont crowd? Thankfully no. The Frendly Crew made it through another successful, muddy, weekend with 2300 happy campers, 23 bands, and 5 stages. Another big milestone was launching the Frendly manifesto and 10 anchors of Frendship which sum up the values and intention behind the Frendly Gathering making it more than a music-festival but a weekend to truly celebrate the meaning of solid frendships.
The Frendly Gathering originated as a way to bring frends from all over the world to one place to share a deep love for music, snowboarding and the outdoors. Historically we used our sport and collective ethos to unite a diverse group of athletes. Within just a few years it became clear that this Frendly movement was meant to transform the lives of people around the world.
We believe in cultivating lasting frendships that in turn foster collaborative success and stand to rid future generations of exclusivity.
We want to help create a “we” generation that is selfless enough to overcome the “me” mentality.
Vermont felt like the right home for the Frendly Gathering so the next year he and Danny Davis partnered up and decided to formally keep the growing music festival on the East Coast and put everything they had into it. In 2012, they set up five stages, booked 30 bands, and 1,200 people came.
In 2011, shortly after the Frendly Gathering in Mammoth, Jack thought why not bring the Frendly Gathering back to his roots in southern Vermont? He contacted his close frend Chris Waker to see if it would be possible to throw the Frendly Gathering on the dis-used ski-resort that his family owned where Jack and his grew up going to graduation parties, etc. After Chris and his dad Tim Waker gave Jack the green light, he had 30 days to plan and execute the first "East Coast Frendly Gathering." With the support from frends and his co-pilot, Annie Beiner, they worked all day and night to set up two stages, book 12 bands, rent a mechanical bull, set up a whiskey and VT maple-syrup station, and pour everything they had into establishing the first ever Frendly Gathering on Vermont soil. 500 frends, fans, and family members showed up for a magical weekend that will never be forgotten. Jack would like to thank every single person who attended and supported the first East Coast Frendly Gathering as it would not be possible without each ounce of energy put in by everyone.
In 2011, Jack and frends brought the Frendly Gathering back to Mammoth, only this time with a snowboard contest element as well as a bigger and better music component. Jack, still with not a single clue of what he was doing, had his dreams and passions set to do whatever it took to bring this event to the next level. Jack found a stage/sound company that was willing to drive from LA to Mammoth and set up a stage and sound system to host the 2011 headliner, Led Zeppelica. The event went off without a hitch and 350 frends from all over showed up to compete in the snowboard contest and rock out to the ever so Led Zeppelin cover band.
In 2010, after the roller-coaster ride of highs and lows through the Olympic battle, Jack and his closest frends wanted to put together a three-day gathering near Mammoth Lakes, CA to reset, get everyone back together, and have as much fun as they could in a single weekend. With not a single clue of what they were getting into or how to prepare an event, the young-passionate group of frends invited everyone they knew via Facebook, printed T-shirts (with the logo above) and rented an RV that would carry them on an adventure of a lifetime.
Not knowing if anyone would even show up to their innaugral Frendly Gathering, they pulled up to the campsite to a Frends Crew fan who drove 24 hours from Texas who was over the moon excited for the arrival of the Frends Crew. From there on out two hundred more frends and fans showed up, set up camp, and let the soundtrack of bongos, acoustic guitars, and a first generation iPod through a PA that Eric Jackson rented (which was a huge deal at the time). After the weekend, Jack and the Frends Crew left Mammoth with smiles on their face knowing that it was a magical seed that they had just planted.