At the age of 8, Jack strapped into a snowboard and that moment changed the course of his life forever. Riding professionally for the last 8 years, Jack's snowboard has given him the opportunity to see the world alongside his best frends, compete in the top international snowboarding competitions, and co-create a community around people who share a love for what the culture of snowboarding stands for: good times, freedom, and endless progression on and off the board. For the last 5 years, Jack and his frends sparked an iconic movement in snowboarding where community and "frendship" was more important than self -- with their motto being "there's no I in frends".
Now you will find Jack hosting snowboarding contests and industry award shows around the world, as well as in web series and TV appearances for networks like ESPN and NBC. In addition to his unmistakable sense of humor, when Jack’s in the booth at an event, he’s interviewing his best frends and that kind of authenticity just can’t be duplicated. As a professional athlete and expert content creator, his firsthand experience and social media interactivity make him a fan-favorite on air.
"Frends" is a crew of snowboarders who all share common mindsets. Though each has their individual personalities, they all are bound together by the common interest of snowboarding, music, partying, having a good time, and trying to keep the world informed that life is better with your when shared together.
Frends started out as just a crew. Since they've had a lot of fun making videos and making a website, they decided it was time to get into their next venture. After battling about what to make, they came to the realization that music is one of the biggest influences in their lives. So they are stepping outside of the snowboarding world and into the business world. See that they listen to music on the hill, off the hill, on the plane, in the car, and basically any chance they can, headphones made perfect sense.
2012 3rd Place Quarterpipe World Snowboarding Championship Oslo, Norway
2011 4th Place Superpipe, Winter Dew Tour Snowbasin, UT
2010 6th Place Halfpipe US Grand Prix Park City, UT
2010 3rd Place Superpipe Winter Dew Tour Snowbasin, UT
2009 5th Place Halfpipe Burton Nippon Asian Open Fukushima, Japan
2009 4th Place Superpipe Winter Dew Tour Lake Tahoe, CA
2008 9th Place Quarterpipe Billabong Air & Style Innsbruck, Austria
2008 8th Place Halfpipe Australian Open Perisher Blue, Australia
2008 1st Place Big Air Billabong Air & Style Innsbruck, Austria
2013 NBC Global Camp TV Spot (Flimed & Produced)
2012 Featured in Burtons Snowboards' "13" Movie
2011 Videography featured on NBC’s coverage of the Winter Dew Tour
2011 Featured in Red Bull's "Art of Flight"
2011 Featured in "Burton Snowboards: Standing Sideways" Movie
2011 Invited to X Games Best Method Contest
2010 Videography featured on NBC's coverage of the Winter Dew Tour
2010 Videography clients include: Pepsico, Amp Energy, Nike, CBS, NBC, ESPN
2009 Featured in Burton Snowboards' "The B" Movie
2009 Featured guest on FUEL TV’s “Daily Habit”
2009 Frends Crew feature in The New York Times
2008 Awarded "Highest Air" - Billabong Air & Style in Innsbruck, Austria
2008 Featured in Burton Snowboards' "It's Always Snowing Somewhere" Movie
Frendsvision is an online content platform and YouTube channel founded by Jack Mitrani that chronicles the misadventures and hilarity of the Frends Crew in snowboarding, traveling, and music. Since the launch of Frendsvision, Jack’s videos have acquired over 3.5 million views, and 10,000 subscribers to the Frendsvision YouTube channel.
In 2009, Jack began uploading hysterical and inspiring content on a daily basis that featured the Frends Crew as they rallied side-by-side to try to earn spots on the 2010 Olympic team. The content stream instantly gained traction and became a “daily digest” within the snowboarding community.
Today, Frendsvision features skits, music and snowboarding videos.